Black Friday Marketing Ideas for eCommerce

Let’s face it, if you’re running an online business, you simply can’t ignore Black Friday. It’s one of the most important retail holidays not only in the United States, but now in Canada too. In this post, I’m not going to bore you with statistics or studies trying to convince you why Black Friday is important.  It is very important and you can’t afford ignoring it.  So just do it! Instead, I’m going to share some actionable ideas on how eCommerce businesses can prepare their digital marketing efforts for Black…