5 Tips for Using Inbound Marketing for B2B Lead Generation

B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to the next technique, hoping for better results. Sometimes it’s not about what you do, but how you do it. In the inbound…